Blinked was founded by J. Benlevi-Little, who brings more than 10 years of digital media experience in the recommendation space. The inspiration for Blinked came after a successful exit from JULIB.com, a previous recommendation platform that distributed recommendations in 16 cities worldwide and became the second largest recommendation platform in the U.S. at that time. Benlevi-Little realized that the world was saturated with recommendations, and it was time to create a hub that housed them all.
After struggling with reading reviews from unknown users on Yelp, Blinked was created to improve the way users find recommendations by enabling them to choose whom it follow, a functionality similar to other social media networks. Blinked currently has 13,000 active users acquired in stealth mode while in development and with minimal marketing.
There are more than a quarter-million recommendations on Blinked today, in categories such as Food & Drink, Fitness, Travel, Entertainment, Sports, Television, Fashion, Beauty and many more. It takes as long to post a recommendation on Blinked as it does to post anything on any widely-used social media platforms.
Using proprietary Blinked technology, users simply enter the name of their recommendation and then other data (address, web site, images, etc.) automatically populates. The Blinked team includes both influencers and investors such as Prince Amukamara (Chicago Bears) John Brenkus (ESPN), and Yoenis Cespedes (New York Mets). Blinked has also formed.